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Kaoutar Benazzi | Havas Programmatic hub - Chief Programmatic Officer
Havas Programmatic hub
After studying law at the Université Paris 1 Panthéon-Sorbonne, Kaoutar Benazzi began her career in 2001 where she worked for 13 years in various digital networks (VNU Publications France, Best Of Media Ozalyd Publicité, Skyrégie Online, Dailymotion, Webedia). She became Commercial Director of the advertising division of the Cerise Group in 2014, a start-up in Lille that she supported over four years by developing the monetization business lines while ensuring the transition with the Prisma Media Group, having acquired this structure in 2016.
In 2017, she joined the Havas Group as director of Mobext France. In this capacity, she supervises the mobile teams dedicated to strategic support, creation of mobile content, audience planning and operational monitoring of direct and/or programmatic media orchestrations. In September 2018, she headed the Havas Programmatic Hub, the Trading Desk of the Havas Group which combines all the Group’s programmatic expertise